Emirates Pride is a UAE-based fragrance brand established in 2011, with its first branch in Dubai and an identity inspired by Emirati heritage and Arabian perfumery. The brand offers Arabian perfumes, oud, dekhoun, bakhoor, perfume oils, body mists, hair mists, and oriental fragrances, blending traditional Arabic fragrance styles with contemporary development. Emirates Pride develops its fragrances and packaging in-house, using globally sourced raw materials and profiles featuring oud, musk, amber, floral, woody, and spicy accords.