Lattafa is a UAE-established, third-generation family-run fragrance company rooted in Emirati and Middle Eastern perfumery. The brand has expanded internationally, reaching customers in more than 120 countries with a portfolio of over 2,000 products. Its collection includes fragrances for men, women, and unisex wearers, featuring oud, oriental, floral, woody, gourmand, fresh, and spicy profiles. Popular lines include Khamrah, Yara, Asad, Badee Al Oud, Fakhar, Ameer Al Arab, and Ana Abiyedh. Lattafa combines Middle Eastern and Western fragrance influences with in-house product development and manufacturing.